How Can We Choose the Best Virtual Event Platform for Live Streaming?

The pandemic has forced businesses to reimagine their work and adapt to new working methods while continuing to best virtual event platform remain practical and productive all the same.

How many of us could have imagined that 2019 would force the entire workforce to work out of their homes? From team meetings to client conferences, everyone is relying on virtual collaboration to maintain business continuity.

The world of virtual events is lending a helping hand to businesses and individuals in a world changed dramatically by the pandemic. The virtual events market size worldwide, in 2020, was valued at $90 billion and is slated to increase at 23% CAGR between 2021 and 2028. 

Exhibition companies are replacing in-person events with digital events, and in 2021, nearly one-fifth of the trade shows organized globally were held as digital events. And, in another survey, almost 40% of events were projected to be held virtually by 2022 – a 5% increase from 2020.

The numbers impress us, but until we don’t choose the right virtual event partner, we will not enjoy many benefits. When you are selecting the best virtual event platform, you have to consider several points. We are making the decision-making job easier for you as we have compiled a list of points you need to look at.

Selecting the Best Virtual Event Platform for Live Streaming

One of the reasons why virtual events have become the new normal for businesses and event planners is it allows you to promote your brand or event to a broader audience. While virtual events were a thing of novelty, they have been transformed into a necessity now.

• Customization: The event platform should provide branding capabilities so that you can customize the event with your brand’s logo and messaging seamlessly. You should choose a virtual assistant platform that ensures your event maintains its uniqueness and exclusivity. Moreover, only when you add your brand’s logo and distinct messaging will the attendees know that they are attending the correct live streaming session. The event registration page should have all the details about the event, such as the agenda, speakers, and visuals. The name of the event and the plan should be attractive and unambiguous to attract the audience.  
  
  
• Engagement Features: No amount of virtual events can ever bring in the level of personal connections that an in-person meeting can bring. Yet, there are times when it is impossible to get all the stakeholders in one place to conduct an in-person event. The best virtual event platform should help build attendee engagement by improving collaboration and interaction with the speaker. A messaging and group chatting feature will help build the communication between the speaker and the participants. Live polling and surveying features will also improve the live streaming session to a great extent.
  
  
• Virtual Booths: Virtual booths are a unique and compelling feature that is gaining importance off-late. With this feature, you will be able to conduct a personal one-on-one discussion with the participants during the live session. These are similar to the in-person stands that you see at events and trade shows. Connecting with the speaker or the event organizer in face-to-face interaction is a great add-on feature you should consider while selecting the best virtual event platform.
  
  
• Recoding Functionality: While you are hosting a live event, you should have the capability to record the event for future use. It will be beneficial for your company and the attendees as they would have the opportunity to access your content at any time in the future. Additionally, you can provide the recording of the event to those who couldn’t attend the event in the first place. Organizers can use the content for future marketing purposes as well.
  
  
• Security and Support Features: When choosing the best virtual event platform, you should look for security and support features as well. You need a platform that can offer you immediate support should you run into any trouble during your live event. Moreover, the platform should also have extensive knowledge of hosting to support your queries. When hosting virtual live events, you could be concerned about the security of your event – whether the data, audio, and video are encrypted. You could enhance data protection by protecting the event with passwords, revocable user access, and moderation facilities. This way, you can also have greater control over your live event.
  
  
• Analytics and Reporting: Reporting and analytics are an integral part of any event. When you don’t know what the takeaways from an event are, you will not be able to successfully host another event. A platform that provides you with real-time metrics of the event is ideal, and real-time data analysis can keep track of the ROI of the event as it is happening. Moreover, suppose the platform can capture your attendees in multi-dimensional views. In that case, it will give you more significant insights into their touchpoints, interests, and interactivities during the live session.

Wrapping Up

The most preferred and best virtual event platform for live streaming is undoubtedly Ambiplatforms.     We are the trusted name among more than 400 teams worldwide. We have hosted more than 3000 virtual sessions, with a collective attendees count of over 75000. Our technology is top-notch, and we are run by a team of highly professional and experienced collaborators and engineers who can customize the offering based on your specific needs.

Have an upcoming event that needs a reliable hosting platform partner? Look no further than Ambiplatforms. Get in touch with us to know more about transforming your event into a success.